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Audience evolution

by Napoli, Philip M.
Additional authors: ebrary, Inc.
Published by : Columbia University Press, (New York :) Physical details: xiii, 248 p. : ill.
Subject(s): Mass media -- Audiences. | Digital media -- Technological innovations. | Electronic books.
Year: 2011
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Includes bibliographical references and index.

Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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