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Additional authors: Brown, Rob, -- 1962 December 17- | Waddington, Stephen. | Chartered Institute of Public Relations. | ebrary, Inc.
Published by : John Wiley and Sons, Inc., (Chichester, West Sussex :) Physical details: xii, 312 p. : ill. (chiefly col.)
Subject(s): Public relations. | Social media. | Electronic books.
Year: 2013
Online resources:
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Includes bibliographical references and index.

pt. I. The future of public relations -- pt. II. Audiences and online habits -- pt. III. Conversations -- pt. IV. New channels, new connections -- pt. V. Professional practice -- pt. VI. Business change and opportunities for the public relations industry -- pt. VII. Future proofing the public relations industry.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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