Rongo Univesity Library catalog › Details for: Libraries, mission & marketing

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Libraries, mission & marketing

by Wallace, Linda K.

Additional authors: ebrary, Inc.

Published by : American Library Association, (Chicago :) Physical details: vi, 82 p.

Subject(s): Libraries -- Aims and objectives. | Mission statements. | Library planning. | Libraries -- Marketing. | Electronic books.

Year: 2004

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10194707
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references (p. 77-78) and index.

Putting the mission in mission statement -- Marketing, mission, and message -- Writing a mission statement -- Putting your statement to work -- Mission statements.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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