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The economics and financing of media companies

by Picard, Robert G.
Additional authors: ebrary, Inc.
Edition statement:2nd ed. Published by : Fordham University Press, (New York :) Physical details: ix, 274 p. : ill.
Subject(s): Mass media -- Economic aspects. | Mass media -- Finance. | Electronic books.
Year: 2011
Online resources:
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Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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