Rongo Univesity Library

Your cart is empty.

ROI of $ocial media

by Powell, Guy R.
Additional authors: Groves, Steven. | Dimos, Jerry. | ebrary, Inc.
Published by : John Wiley & Sons (Asia), (Singapore :) Physical details: xxv, 289 p. : ill.
Subject(s): Internet marketing. | Social media -- Marketing. | Social media -- Economic aspects. | Online social networks -- Economic aspects. | Social marketing. | Electronic books.
Year: 2011
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha