The death of modern management
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http://site.ebrary.com/lib/rucke/Doc?id=10517348
- An electronic book accessible through the World Wide Web; click to view
Includes bibliographical references and index.
Introduction : how we got here and where we are going -- Strategy : from following the rules to making the rules -- Marketing : from selling benefits to selling dreams -- Power : shifts to a new world disorder -- Money : from CAPM to the road to ruin -- Information : from deficit to hyperinflation -- Knowledge : from ignorance to the disintegration of the firm -- Organisations : from compliance to commitment -- Change : why dinosaurs can't dance -- Employees : from slavery to freedom (and back again) -- Managers : power and making things happen -- Leaders : no more heroes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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