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Guide to business planning

by Friend, Graham.
Additional authors: Zehle, Stefan. | ebrary, Inc.
Published by : Economist in association with Profile Books, (London :) Physical details: 281 p. : ill.
Subject(s): Business planning. | Electronic books.
Year: 2004
Online resources:
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At head of title: The Economist.

Includes bibliographical references and index.

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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