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The network is your customer

by Rogers, David L.,
Additional authors: ebrary, Inc.
Published by : Yale University Press, (New Haven :) Physical details: xx, 312 p. : ill.
Subject(s): Business networks. | Social networks. | Digital media -- Social aspects. | Digital media -- Economic aspects. | Strategic planning. | Electronic books.
Year: 2010
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Includes bibliographical references and index.

A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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