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Relational political marketing in party-centred democracies

by Johansen, Helene P. M.
Additional authors: ebrary, Inc.
Published by : Ashgate, (Burlington, Vt. :) Physical details: xi, 224 p. : ill.
Subject(s): Public relations and politics. | Political parties -- Public relations. | Advertising, Political. | Communication in politics. | Marketing -- Political aspects. | Electronic books.
Year: 2012
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Includes bibliographical references and index.

Preface -- Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications -- Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two -- Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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