Rongo Univesity Library catalog › Details for: Brand real

Normal view MARC view ISBD view

Brand real

by Vincent, Laurence.

Additional authors: ebrary, Inc.

Published by : American Management Association, (New York :) Physical details: xii, 257 p.

Subject(s): Branding (Marketing) | Customer loyalty. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10530655
- An electronic book accessible through the World Wide Web; click to view

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 0 )
Title notes ( 3 )
Comments ( 0 )

No physical items for this record

Includes bibliographical references and index.

Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.