Rongo Univesity Library catalog › Details for: One-to-one web marketing

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One-to-one web marketing

by Allen, Cliff,

Additional authors: Kania, Deborah, -- 1963- | Yaeckel, Beth. | Allen, Cliff, -- 1948- -- Internet world guide to one-to-one Web marketing. | ebrary, Inc.

Edition statement:2nd ed. Published by : John Wiley, (New York :) Physical details: xv, 351 p. : ill.

Subject(s): Internet marketing. | Market segmentation. | Web sites -- Design. | Internet advertising. | Electronic books.

Year: 2001

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10026395
- An electronic book accessible through the World Wide Web; click to view

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"Wiley computer publishing".

Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.

Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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