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Pachangas

by Dorsey, Margaret E.
Additional authors: ebrary, Inc.
Edition statement:1st ed. Published by : University of Texas Press, (Austin :) Physical details: x, 235 p. : ill.
Subject(s): Campaign funds -- Texas. | Business and politics -- Texas, South. | Corporate sponsorship -- Texas, South. | Festivals -- Texas, South. | Texas, South -- Social life and customs. | Electronic books.
Year: 2006
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Includes bibliographical references (p. [207]-222) and index.

Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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