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The message matters

by Vavreck, Lynn,
Additional authors: ebrary, Inc.
Published by : Princeton University Press, (Princeton, N.J. :) Physical details: xxiii, 205 p. : ill.
Subject(s): Presidents -- United States -- Election. | Political campaigns -- United States. | Public opinion -- United States. | United States -- Economic conditions -- Public opinion. | United States -- Politics and government. | Electronic books.
Year: 2009
Online resources:
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Includes bibliographical references and index.

Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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