Rongo Univesity Library catalog › Details for: What's in a name?

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What's in a name?

by Jones, John Philip.

Additional authors: Slater, Jan. | ebrary, Inc.

Edition statement:2nd ed. Published by : M.E. Sharpe, (Armonk, N.Y. :) Physical details: xxiii, 308 p. : ill.

Subject(s): Advertising. | Brand name products. | Electronic books.

Year: 2003

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10178046
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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