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Perspectives on promotion and database marketing

by Blattberg, Robert C.,
Additional authors: Allenby, Greg M. -- (Greg Martin), -- 1956- | ebrary, Inc.
Published by : World Scientific, (Singapore :) Physical details: xi, 316 p. : ill.
Subject(s): Blattberg, Robert C., -- 1942- | Database marketing. | Electronic books.
Year: 2010
Online resources:
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Includes bibliographical references.

pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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