Managing customer relationships
Edition statement:2nd ed. Published by : Wiley, (Hoboken, N.J. :) Physical details: xv, 512 p. : ill.
Subject(s):
Customer relations
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Management.
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Consumers' preferences.
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Relationship marketing.
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Information storage and retrieval systems
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Marketing.
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Electronic books.
Year: 2011
Online resources:
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http://site.ebrary.com/lib/rucke/Doc?id=10446688
- An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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