Rongo Univesity Library catalog › Details for: Irrationality in health care

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Irrationality in health care

by Hough, Douglas E.

Additional authors: ebrary, Inc.

Published by : Stanford Economics and Finance, an imprint of Stanford University Press, (Stanford, Calif. :) Physical details: xvii, 291 p. : ill.

Subject(s): Medical economics -- United States. | Medical care -- United States. | Health behavior -- United States. | Economics -- Psychological aspects. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10692203
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

What is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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