International business strategy :
Edition statement:Second edition. Published by : Cambridge University Press ( Cambridge :) Physical details: xxiii, 589 pages : illustrations ; 25 cm. ISBN:9781107027893 (hardback); 9781107683099 (paperback).| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Long Loan Books
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Rongo University Library
Welcome to RUC OPAC |
Non-fiction | HD62.4 .V466 2013 (Browse shelf) | Available | 20142449 | |
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Long Loan Books
|
Rongo University Library
Welcome to RUC OPAC |
Non-fiction | HD62.4 .V466 2013 (Browse shelf) | Available | 20142458 | |
|
Long Loan Books
|
Sori Campus General Stacks | Non-fiction | HD62.4 .V466 2013 (Browse shelf) | Checked out | 01/07/2026 | 20142445 |
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| HD62.4 .H55 2013 International Business: Competing in the Global marketplace | HD62.4 .V466 2013 International business strategy : | HD62.4 .V466 2013 International business strategy : | HD62.4 .V466 2013 International business strategy : | HD62.5.A46 2012 New Venture Creation | HD62.5A46 2012 New Venture Creation | HD62.5A46 2012 New Venture Creation |
Includes bibliographical references and index.
"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
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