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Principles of service marketing and management /

by Lovelock, Christopher H.
Additional authors: Wright, Lauren.
Edition statement:2nd ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xix, 436 p. : ill. (some col.) ; 26 cm. ISBN:0130404675.
Subject(s): Service industries -- United States -- Marketing. | Service industries -- United States -- Management.
Year: 2002
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General Stacks 		HD9981.5 .L68 2002 (Browse shelf) Available 20154176

Includes bibliographical references and index.

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