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Strategic brand management :

by Keller, Kevin Lane, Edition statement:3rd ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, NJ :) Physical details: xxi, 692 p. : col. ill. ; 27 cm. ISBN:9780131888593 (casebound); 0131888595 (casebound).
Subject(s): Brand name products -- Management.
Year: 2008
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General Stacks 		HD69.B7 K45 2008 (Browse shelf) Available 20155958

Includes bibliographical references and index.

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