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Marketing :

by Churchill, Gilbert A.
Additional authors: Peter, J. Paul.
Series: Irwin series in marketing Edition statement:2nd ed. Published by : Irwin/McGraw Hill, (Boston :) Physical details: xxiv, 630 p. : col. ill., maps ; 29 cm. ISBN:0256228779.
Subject(s): Marketing.
Year: 1998
Online resources:
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General Stacks 		Non-fiction HF5415 .C5275 1998 (Browse shelf) Available 20155092

Includes bibliographical references (p. [587]-605) and indexes.

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