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Priceless :

by LaSalle, Diana,
Additional authors: Britton, Terry.
Published by : Harvard Business School Press, (Boston, Mass. :) Physical details: xvii, 182 p. ; 25 cm. ISBN:157851746X (alk. paper).
Subject(s): Product management. | Industrial design. | Consumer behavior.
Year: 2003
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General Stacks 		Non-fiction HF5415.15 .L37 2003 (Browse shelf) Available 20155349

Includes bibliographical references (p. 163-172) and index.

My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love.

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