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Persuasion in society /

by Simons, Herbert W.,
Additional authors: Morreale, Joanne, -- 1956- | Gronbeck, Bruce E.
Published by : Sage Publications, (Thousand Oaks, Calif. :) Physical details: xxvi, 414 p. : ill. ; 24 cm. ISBN:0761919074 (cloth : alk. paper); 0761919082 (pbk. : alk. paper).
Subject(s): Persuasion (Psychology) -- Social aspects. | Persuasion (Rhetoric)
Year: 2001
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General Stacks 		Non-fiction HM1196 .S56 2001 (Browse shelf) Available 20153773

Includes bibliographical references and index.

Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.

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