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The practice of public relations /

by Seitel, Fraser P. Edition statement:11th ed. Published by : Prentice Hall, (Boston :) Physical details: xxxi, 448 p. : col. ill. ; 26 cm. ISBN:9780136088905 (pbk.); 0136088902 (pbk.).
Subject(s): Public relations -- United States.
Year: 2011 List(s) this item appears in: School of Infocoms
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General Stacks 		Non-fiction HM1221 .S45 2011 (Browse shelf) Checked out 03/10/2019 201700226
Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks 		Non-fiction HM1221 .S45 2011 (Browse shelf) Available 20090838
Browsing Rongo University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser
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Includes bibliographical references and index.

What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

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