Retail management :

by Berman, Barry.
Additional authors: Evans, Joel R.
Edition statement:11th ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxviii, 654 p. : col. ill., col. maps ; 29 cm. ISBN:9780136087588; 0136087582.
Subject(s): Retail trade -- Management.
Year: 2010
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Non-fiction HF5429 .B45 2010 (Browse shelf) Available 20142474
Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks
Non-fiction HF5429 .B45 2010 (Browse shelf) Available 20142473
Long Loan Books Long Loan Books Rongo University Library

Welcome to RUC OPAC

General Stacks
Non-fiction HF5429 .B45 2010 (Browse shelf) Available 20142475
Browsing Rongo University Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser
HF5415.7.H36 2022 Handbook of Logistics and Distribution Management.: HF5429 .B325 1979 Retailing and its environment HF5429 .B45 2010 Retail management : HF5429 .B45 2010 Retail management : HF5429 .B45 2010 Retail management : HF5429.B45 2013 Retail Management: HF5429.B45 2013 Retail Management:

Includes bibliographical references and indexes.

An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

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