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Contemporary marketing /

by Boone, Louis E. Edition statement:12th ed. Published by : Thomson South-Western, (Mason, OH :) Physical details: p. cm. ISBN:9780324540529 (student ed.); 0324540523 (student ed.); 9780324359299 (student ed. with CD); 0324359292 (student ed. with CD); 9780324540512 (instructor's ed.); 0324540515 (instructor's ed.); 9780324641868 (instructor's ed. with CD); 0324641869 (instructor's ed. with CD). Year: 2007
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