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Contemporary advertising /

by Arens, William F.
Additional authors: Bovée, Courtland L.
Series: The Irwin series in marketing Edition statement:5th ed. Published by : Irwin, (Burr Ridge, Ill. :) Physical details: xxx, 573, [81] p. : ill. (some col.) ; 29 cm. ISBN:025613412X.
Subject(s): Advertising.
Year: 1994
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General Stacks 		Non-fiction HF5821 .B62 1994 (Browse shelf) Available 201616345

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

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