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Basic marketing research /

by Churchill, Gilbert A. Edition statement:5th ed. Published by : South-Western, (Mason, Ohio :) Physical details: xxvii, 738 p. : ill. ; 29 cm. ISBN:0324190972.
Subject(s): Marketing research.
Year: 2004
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General Stacks 		Non-fiction HF5415.2 .C49 2004 (Browse shelf) Available 201615907

Includes bibliographical references and index.

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