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Advertising and integrated brand promotion, 5e /

by O'Guinn, Thomas C.
Additional authors: Allen, Chris T. | Semenik, Richard J.
Edition statement:5th Ed. Published by : South-Western Cengage Learning, (Australia ; | Mason, OH :) Physical details: xlii, 726 p. : col. ill. ; 28 cm. ISBN:9780324568622 (student ed.); 0324568622 (student ed.); 9780324569407 (instructor's ed.); 0324569408 (instructor's ed.).
Subject(s): Advertising. | Advertising media planning.
Year: 2009
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General Stacks 		Non-fiction HF5821 .O34 2009 (Browse shelf) Available 20158255

Includes bibliographical references and indexes.

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