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Marketing /

Additional authors: Berkowitz, Eric N.
Series: The Irwin/McGraw-Hill series in marketing Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xxxii, 736 p. : col. ill. ; 28 cm. ISBN:0073656453 (alk. paper).
Subject(s): Marketing.
Year: 2000
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General Stacks 		Non-fiction HF5415 .M29474 2000 (Browse shelf) Available 201617523

Includes bibliographical references and index.

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