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Shaping efficient employer branding strategies to target Generation Y

by Hubschmid, Elena,
Additional authors: ebrary, Inc.
Published by : Peter Lang, (Bern :) Physical details: xix, 240 p. : ill.
Subject(s): Employees -- Recruiting. | Generation Y -- Employment. | Young adults -- Employment. | Manpower planning. | Target marketing. | Electronic books.
Year: 2012
Online resources:
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Includes bibliographical references (p. 220-240).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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