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Services marketing : integrating customer focus across the firm /

by Zeithaml, Valarie A.
Additional authors: Bitner, Mary Jo. | Gremler, Dwayne D.
Edition statement:4th ed. Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xxvii, 708 p. : ill., map ; 27 cm. ISBN:0072961945; 9780072961942.
Subject(s): Service industries -- Marketing. | Customer services. | Marketing.
Year: 2006
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General Stacks 		Non-fiction HD9980.5 .Z45 2006 (Browse shelf) Available 20260485

Includes bibliographical references and index.

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