Rongo Univesity Library catalog › Details for: Vulcans, earthlings and marketing ROI

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Vulcans, earthlings and marketing ROI

by Rutherford, David.

Additional authors: Knowles, Jonathan. | Institute of Communication Agencies. | ebrary, Inc.

Published by : Wilfrid Laurier University Press, (Waterloo, Ont. :) Physical details: xvi, 155 p. : ill.

Subject(s): Advertising -- Rate of return. | Brand name products -- Valuation. | Marketing -- Finance. | Rate of return. | Electronic books.

Year: 2008

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10227074
- An electronic book accessible through the World Wide Web; click to view

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Co-published by the Institute of Communication Agencies.

Includes bibliographical references (p. 135-137) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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