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Behavioral pricing

Additional authors: Estelani, Hooman. | Maxwell, Sarah. | ebrary, Inc.
Series: Journal of Product & Brand Management. No. 6 ; . Vol. 13 Published by : Emerald Group Publishing, (Bradford, England :) Physical details: 76 p.
Subject(s): New products -- Marketing. | Pricing. | Electronic books.
Year: 2004
Online resources:
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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