Strategies that win sales

by Marone, Mark D.
Additional authors: Lunsford, Seleste E. | ebrary, Inc.
Published by : Dearborn Trade Pub., (Chicago :) Physical details: xxi, 249 p. Year: 2005
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Includes bibliographical references and index.

Challenges facing today's sales organizations -- Expanding multi-channel strategies -- Examining the deployment of sales resources -- Leveraging technologies for sales success -- Adopting a consultative selling approach -- Re-skilling the sales force -- Redefining sales management -- Creating a culture for winning sales -- Customers' demands for more: buying behaviors and attitudes -- Conclusion.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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