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Visionary pricing

Additional authors: Smith, Gerald E. | Nimer, Dan. | ebrary, Inc.
Series: Advances in business marketing & purchasing, 1069-0964 ; . v. 19 Edition statement:1st ed. Published by : Emerald Group Pub., (Bingley [England] :) Physical details: xix, 363 p. : ill.
Subject(s): Pricing. | Marketing. | Purchasing. | Electronic books.
Year: 2012
Online resources:
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Includes bibliographical references.

section 1. Dan Nimer -- section 2. Pricing, strategy, and competitive advantage -- section 3. The defining role of value in pricing -- section 4. Pricing capability and pricing innovation.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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