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Transforming big pharma

by Ansell, John,
Additional authors: ebrary, Inc.
Published by : Gower Pub. Ltd., (Farnham, Surrey :) Physical details: xvi, 265 p. : ill.
Subject(s): Pharmaceutical industry -- Management. | Strategic planning. | Electronic books.
Year: 2013
Online resources:
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Includes bibliographical references and index.

pt. I. How pharma differs and why this is important -- pt. II. Assessing management concepts for the pharmaceutical industry -- pt. III. Big pharma's strategic options -- pt. IV. Where will new products come from? -- pt. V. Prospects for new products -- pt. VI. Getting a true fix on prospects -- pt. VII. Conclusions and summary.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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