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Laddering

by Holtzclaw, Eric,
Additional authors: Holtzclaw, Kaitlyn. | ebrary, Inc.
Published by : John Wiley & Sons, Inc., (Hoboken, N.J. :) Physical details: xvi, 208 p. : ill.
Subject(s): Consumer behavior. | Electronic books.
Year: 2013
Online resources:
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Includes index.

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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