Rongo Univesity Library catalog › Details for: Taking brand initiative

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Taking brand initiative

by Hatch, Mary Jo.

Additional authors: Schultz, Majken. | ebrary, Inc.

Edition statement:1st ed. Published by : Jossey-Bass, (San Francisco :) Physical details: xix, 266 p. : ill.

Subject(s): Corporate image. | Corporate culture. | Branding (Marketing) | Electronic books.

Year: 2008

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10226839
- An electronic book accessible through the World Wide Web; click to view

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"Reputation Institute publications"--Jacket.

Includes bibliographical references (p. 247-249) and index.

What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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