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Squeezed

by Hamilton, Alissa.
Additional authors: ebrary, Inc.
Series: Yale agrarian studies series Published by : Yale University Press, (New Haven :) Physical details: xxvii, 247 p., [8] p. of plates : ill.
Subject(s): Orange juice industry -- Florida -- History. | Orange juice -- Florida -- History. | Electronic books.
Year: 2009
Online resources:
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Includes bibliographical references (p. [215]-232) and index.

The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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