Rongo Univesity Library catalog › Details for: Freud on Madison Avenue

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Freud on Madison Avenue

by Samuel, Lawrence R.

Additional authors: ebrary, Inc.

Published by : University of Pennsylvania Press, (Philadelphia :) Physical details: 218 p.

Subject(s): Motivation research (Marketing) -- United States -- History. | Subliminal advertising -- United States -- History. | Advertising -- United States -- Psychological aspects -- History. | Consumer behavior -- United States -- History. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10642742
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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