The power of strategy innovation

by Johnston, Robert E.
Additional authors: Bate, J. Douglas. | ebrary, Inc.
Published by : AMACOM, (New York :) Physical details: xviii, 286 p. : ill. Year: 2003
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Includes bibliographical references (p. 279-282) and index.

Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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