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Extending the supply chain

by Boyer, Kenneth Karel,
Additional authors: Frohlich, Markham T. | Hult, G. Tomas M. | ebrary, Inc.
Edition statement:1st ed. Published by : American Management Association, (New York :) Physical details: xvii, 252 p. : ill.
Subject(s): Business logistics. | Grocery trade. | Retail trade. | Electronic books.
Year: 2004
Online resources:
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Includes bibliographical references and index.

Introduction -- the great divide between customers and retailers -- Decoupled extenaed supply chains -- Semi: Exteneded supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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