Rongo Univesity Library catalog › Details for: Retail marketing and branding

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Retail marketing and branding

by Perrey, Jesko.

Additional authors: Spillecke, Dennis. | ebrary, Inc.

Edition statement:2nd ed. Published by : Wiley, (Chichester, West Sussex :) Physical details: xxii, 374 p. : ill., maps.

Subject(s): Branding (Marketing) | Brand name products. | Retail trade. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10634640
- An electronic book accessible through the World Wide Web; click to view

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"Perspectives on consumer industries & retail"--Cover.

Includes index.

pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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