Rongo Univesity Library catalog › Details for: Market intelligence

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Market intelligence

by Callingham, Martin.

Additional authors: ebrary, Inc.

Series: Market research in practice series Published by : Kogan Page, (London ; | Sterling, Va. :) Physical details: viii, 223 p.

Subject(s): Marketing research. | Electronic books.

Year: 2004

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10084453
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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