Bayesian statistics and marketing
Additional authors:
Allenby, Greg M.
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(Greg Martin),
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1956-
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McCulloch, Robert E.
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(Robert Edward)
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ebrary, Inc.
Series:
Wiley series in probability and statistics
Edition statement:Reprinted with corrections.
Published by :
J. Wiley,
(Chichester, England :)
Physical details: x, 348 p. : ill.
Subject(s):
Bayesian statistical decision theory.
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Marketing research
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Mathematical models.
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Marketing
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Mathematical models.
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Electronic books.
Year: 2005
Online resources:
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http://site.ebrary.com/lib/rucke/Doc?id=10631330
- An electronic book accessible through the World Wide Web; click to view
No physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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