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The Olympic Games effect

by Davis, John,
Additional authors: ebrary, Inc.
Edition statement:Rev. and updated. Published by : John Wiley & Sons Singapore, (Singapore :) Physical details: xviii, 398, 25, 18 p. : ill.
Subject(s): Olympics -- Economic aspects. | Sports -- Marketing. | Branding (Marketing) | Electronic books.
Year: 2012
Online resources:
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Includes bibliographical references (p. [321]-337) and index.

section 1. History, legacy, tradition -- section 2. Success and achievement -- section 3. Controversy and challenge -- section 4. Reputation development -- section 5. Olympic marketing victory.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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