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Measuring marketing

by Davis, John,

Additional authors: ebrary, Inc.

Edition statement:2nd ed. Published by : John Wiley & Sons Singapore, (Singapore :) Physical details: xxii, 344 p. : ill.

Subject(s): Marketing -- Evaluation. | Marketing research. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10629615
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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