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The consistent consumer

by Beller, Ken.

Additional authors: Patler, Louis. | Weiss, Steve M. | ebrary, Inc.

Published by : Dearborn Trade Pub., (Chicago, IL :) Physical details: xiv, 255 p. : ill.

Subject(s): Consumer behavior. | Consumer profiling. | Electronic books.

Year: 2005

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10078141
- An electronic book accessible through the World Wide Web; click to view

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Includes indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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