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Perspectives on branding

by Miletsky, Jason I.
Additional authors: Smith, Genevieve. | ebrary, Inc.
Published by : Course Learning, (Boston, Mass. ; | London :) Physical details: xvi, 276 p. : ill.
Subject(s): Brand name products -- Case studies. | Brand name products. | Branding (Marketing) | Branding (Marketing) -- Case studies. | Electronic books.
Year: 2009
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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